Step-by-Step Guide to add Google Analytics to Website

af-test-typing February 12, 2023


"Effective Methods for Integrating Google Analytics Tracking into Your Website"
This guide assumes that you have already established a standard Google Analytics account and created a property to obtain a tracking ID. Discover how to enhance your website's performance by adding Google Analytics tracking code to measure visitor traffic, search keywords, time on site, goal conversion, and much more. In this tutorial, you will learn two easy and efficient ways to implement Google Analytics on your website.

Google Tag Manager

This guide details how to use Google Tag Manager (GTM), a free tool, to add Google Analytics to website. GTM is ideal for websites that use multiple analytics or advertising performance tools from various campaigns. Follow these straightforward steps to install Google Analytics code with GTM.

Step-by-Step Guide to add Google Analytics to Website
  • In Google Tag Manager (GTM), take the first step towards tracking your website's performance by selecting the option to "Create Tag" and selecting "Google Analytics.
  • Choose Universal Analytics as your option
  • Name your tag, preferably something related to Google Analytics (like GA). Add your Google Analytics property ID or gaProperty variable.
  • Select the type of tracking you want to use (e.g. Page View)
  • Select the trigger for the tag to activate, such as "All Pages," which will cause the tracker to function on every page of your website 

Google Analytics Tracking Code

The second way to add Google Analytics to Website.To get started, locate your tracking ID, a unique identifier assigned to your Google Analytics account.

how to Find Your Tracking ID? follow these steps:

    1. Log into your Google Analytics account.
    2. In the bottom left-hand corner of the page, click the "Admin" button.
    3. In the left column labeled "Account," select an account from the drop-down menu.
    4. In the middle column labeled "Property," select a property from the drop-down menu.
    5. Under the "Property" column, click "Tracking Info" then "Tracking Code."
    6. Your website's tracking ID, which starts with "UA," will be displayed at the top of the page under "Tracking ID."
    Locate your tracking ID. Get the Global Site Tag (gtag.js) on the same page, which is the tracking code for the selected property. Copy and paste the gtag.js code into every webpage you want to track on your website.

    "To implement your gtag.js, follow these steps:
    1. Copy the gtag.js shown on the page (example shown below)




    1. In the code snippet, locate the GA_TRACKING_ID.
    2. Replace the GA_TRACKING_ID with your own unique tracking ID from Google Analytics.
    3. Paste the code snippet immediately after the <head> tag on each page you want to track in Google Analytics." 
     Note that the gtag.js, introduced in 2017, is a more comprehensive version of analytics.js.



    Gtag.js or Google Tag

    gtag.js is a tracking code that allows you to track page views, user interactions, and other actions on your website. You can implement gtag.js by adding a code snippet to each page of your website that you want to track.

    Google Tag Manager, on the other hand, is a tag management system that enables you to manage and implement multiple tags, including gtag.js, on your website through a single interface. With GTM, you can add, edit, and delete tags without having to make changes to the code on your website.

    In short, gtag.js is a specific tracking code for Google Analytics, while GTM is a tag management tool that makes it easier to manage and implement multiple tracking tags, including gtag.js.







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